Co-Founder of Legendary Energy Drink Company Dies

Austrian billionaire Dietrich Mateschitz, who co-founded Red Bull, the world’s most recognizable and best-selling energy drink, passed away at the age of 78 on Saturday. According to Reuters, he was fighting cancer.

Mateschitz was born in the town of Sankt Marein im Murztal in 1944. During a trip to Southeast Asia, he discovered that local caffeinated drink Krating Daeng, developed by Thai businessman Chaleo Yoovidhya, eased his jet lag.

Mateschitz then co-founded Red Bull in 1984 in partnership with Yoovidhya and launched the global brand in 1987.